Suchen und Finden

Titel

Autor

Inhaltsverzeichnis

Nur ebooks mit Firmenlizenz anzeigen:

 

Innovation Acceptance - The Case of Advanced Driver-Assistance Systems

Innovation Acceptance - The Case of Advanced Driver-Assistance Systems

von: Patrick Planing

Springer Gabler, 2014

ISBN: 9783658050054 , 326 Seiten

Format: PDF, OL

Kopierschutz: Wasserzeichen

Windows PC,Mac OSX Apple iPad, Android Tablet PC's Online-Lesen für: Windows PC,Mac OSX,Linux

Preis: 91,62 EUR

Exemplaranzahl:


Mehr zum Inhalt

Innovation Acceptance - The Case of Advanced Driver-Assistance Systems


 

Advanced Driver-Assistance Systems (ADAS) provide the opportunity to increase road safety and driving comfort. Reviewing existing empirical work on comparable innovations, Patrick Planing derives potential acceptance constructs, which together with the results of thirty-two semi-structured interviews, have constituted the basis for a survey instrument that was consequently administered to a sample of over 400 participants from the target population. The resulting regression model shows that perceived safety and comfort benefits are most decisive for the acceptance of ADAS, while desire to exert control was found to most strongly support resistance to this technology.

Patrick Planing is a doctoral graduate from Leeds Metropolitan University, UK, and a visiting lecturer at various German universities. He currently holds a position in the Business Innovation Unit of a leading premium car manufacturer in Germany.