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Inbound Content, - A Step-by-Step Guide To Doing Content Marketing the Inbound Way

Inbound Content, - A Step-by-Step Guide To Doing Content Marketing the Inbound Way

Justin Champion

 

Verlag Wiley, 2018

ISBN 9781119488972 , 256 Seiten

Format ePUB

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Inbound Content, - A Step-by-Step Guide To Doing Content Marketing the Inbound Way


 

Develop and implement an effective content strategy tailored to your business's needs
Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It's not about blindly expanding reach, it's about reaching out to the right audience. Today's marketplace is no longer about chasing the sale-with the right approach to content, your customers will come to you.
Your content must be valuable, relevant, and consistent-but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.
  • Discover the power of storytelling and generate effective content ideas
  • Plan a long-term content strategy and a content creation framework
  • Create great content, promote it, measure it, and analyze its performance
  • Extend your content's value, become a more effective writer, and develop a growth mentality
Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.


Justin Champion (Hingham, MA; www.hubspot.com) is dedicated to helping businesses effectively tell their brand story and is currently an Inbound Professor for the HubSpot Academy with a focus on Content Marketing. Justin has 8+ years experience in the field of digital media and has helped companies such as Wrangler Jeans, Majestic Athletic, Pendleton Whisky, and Rock and Roll Marathon Series grow their businesses through storytelling. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.