Evaluation mission statements. Nike and Home Depot

Essay from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1, Ashford University, language: English, abstract: This paper is going to analyze two mission statements. Firstly from Home Depot and the secondly from Nike. Both will be evaluated by 11 different factors. However, let us define first what exactly a mission statement is. A mission statement is the essential part of a business and eventually the key to success or failure. A mission statement concentrates on the business goals, how these can be achieved and whether the needs of the customer is considered or not.