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Omni-channel Retailing. Impacts and challenges on the supply chain
Cindy Schröder
Verlag GRIN Verlag , 2019
ISBN 9783668868953 , 26 Seiten
Format PDF
Kopierschutz frei
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Seminar paper from the year 2017 in the subject Business economics - Operations Research, grade: 1,0, European School of Business Reutlingen, language: English, abstract: The aim of this case study is to identify impacts and challenges of an omni-channel business model on the retail supply chain. Based on this, recommendations and possible solutions will be presented which the retail should adapt along its supply chain in order to respond to the identified challenges.
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