H&M Scandal. 'Coolest Monkey in the Jungle' advertisement (Bad Strategy)

Essay from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.5 (Schweiz), University of Fribourg (Wirtschafts- und Sozialwissenschaftliche Fakultät), course: Strategic Value Creation, language: English, abstract: H&M is a global Swedish fashion and design apparel retailer founded in 1947. It's one of the world's leading fashion companies reaching customers across the globe with over 4'800 stores worldwide and a strong online presence. It features nine clearly defined brands which ensure that H&M satisfies various customer needs and segments around the world. H&M's overall strategy for growth is to expend their network of physical stores - especially in emerging markets - as well as web shops in order to enhance their customer's seamless shopping experience through modern technology, digital innovation and social media platforms.