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Handbuch Werberhetorik
Nina Janich, Steffen Pappert, Kersten Sven Roth
Verlag Walter de Gruyter GmbH & Co.KG, 2023
ISBN 9783110318210 , 665 Seiten
Format PDF
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This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of 'rhetoric'. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).
Nina Janich, TU Darmstadt; Steffen Pappert, Universität Duisburg-Essen; Kersten Sven Roth, Universität Zürich
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