Chances and Challenges of Digital Management - Proceedings of the International Scientific-Practical Conference (ISPC 2022)

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.

Prof. Richard Geibel heads the E-Commerce Institute in Cologne, Germany, which develops business management concepts for companies and associations on the basis of scientific research. He formerly served as Dean of the Master's Program in 'Digital Management' and Professor of Entrepreneurship at Fresenius University of Applied Sciences, Germany. His research focuses on digital transformation, e-commerce and digital entrepreneurship. As an alumnus of MIT, USA, he regularly works with researchers from Sloan School of Management.

Prof. Shalva Machavariani is Vice-rector for Scientific Affairs at East European University, Tbilisi, Georgia. He is also the Chairman of the Dissertation Council for the EEU's Faculty of Business and Engineering. Over the past several years, he has held numerous governmental and academic positions, e.g. as head of the Investment Department at the Scientific-Research Institute of Economics and Planning and the Reform Group of the Chancellery of the Government of Georgia; Senior Advisor to the Economic Commission of the Parliament of Georgia; Head of the 'O' component of the World Bank's 'Higher Education Reform in Georgia' Program; Co-Chair of the American University and Georg Mason University Program on 'Economic Crime and Money Laundering in Georgia'; and Vice-Rector for Scientific Affairs at Tbilisi State Institute of Foreign Economic Relations and at the Caucasus University. Having served as the scientific editor of nearly 20 scientific compilation, he is the author of several manuals and 64 scientific publications. Further, he holds two patents.