Healthcare Policy, Innovation and Digitalization - Contemporary Strategy and Approaches

This book takes a deep look at healthcare in today's post-pandemic world. It combines both theory and application to reflect a new era for healthcare. The need for innovation, digitalization, and enhanced policies in healthcare has never been greater than it is today. Taking this need into consideration, this book offers a multidisciplinary approach to healthcare, in both managerial and clinical views. Since the book combines both qualitative and quantitative studies about healthcare, readers will receive a broad view of healthcare issues and policies in today's world.


Eyüp Çetin is tenured Professor of Operations Research and Statistics in the Department of Quantitative Methods in School of Business at Istanbul University, and Affiliate Distinguished Professor at York University, Canada. He is also affiliated with New York Business Global, USA. He has held some managerial positions. He is Former and Founding Dean of the Faculty of Transportation and Logistics and Former Vice Dean of the School of Business at Istanbul University. He received a Ph.D. in quantitative methods from Istanbul University in 2004. He has taught courses in management science, statistics, business analytics, stochastic models, game theory and health analytics to all level of business, engineering, healthcare management students: undergraduates, MBAs and Ph.D. students. He has been a consultant for numerous companies, and he has taught statistical & decision modelling and business analytics in even global companies such as Vodafone. His current research focuses on business analytics, data science, digital business & health, healthcare management science, mathematical medicine, operations research, mathematical & statistical modelling. Dr. Çetin is also Founder and Editor-in-Chief of prestigious international academic journals such as European Journal of Pure & Applied Mathematics.

Hilal Özen holds an honors degree in B.S. Business Administration from Hacettepe University (2004). Her M.S. (2007) and Ph.D. (2011) degrees are in Marketing from Istanbul University School of Business. She is currently an Associate Professor of Marketing in Trakya University. Her current research interests enthusiastically focus on digital marketing, e-health, social media marketing, tourism marketing, sustainability, and consumer decision making styles. She has published on these topics in various peer-reviewed journals and conference proceedings of international conferences. She has taught and still teaching courses: Principles of Marketing, Marketing Management, Research Methodology, Marketing Strategies, Current Issues in Marketing, Digital Marketing and Healthcare Marketing to all levels of business students: undergraduate, MS, MBA and executive MBA students. She is the co-founder of Coreborn Software and Digital Marketing Company and giving consultancy in digital marketing to customers.