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50 Billion Dollar Boss - African American Women Sharing Stories of Success in Entrepreneurship and Leadership
Kathey Porter, Andrea Hoffman
Verlag Palgrave Macmillan, 2016
ISBN 9781137475022 , 181 Seiten
Format PDF, OL
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50 Billion Dollar Boss - African American Women Sharing Stories of Success in Entrepreneurship and Leadership
Cover
1
Half-Title
2
Title
4
Copyright
5
Table of Contents
6
Preface: Our Personal Journeys to Entrepreneurship and the Book
10
Acknowledgments
20
Introduction: A New Boss in Town
24
Chapter 1 The Growing Impact of African American Women-Owned Businesses
26
Chapter 2 You Want to Do What ? Turning Your Idea into Your Business
34
Chapter 3 I Think I Love You: Branding Your Passion and Understanding Your Unique Value Proposition
44
Chapter 4 Who Do I Run to? Finding a Mentor and Building Mentor Relationships
56
Chapter 5 Adding Value: Building Mutually Beneficial Strategic Partnerships
65
Chapter 6 Your Network Is Your Net Worth: Building Your Relationship Currency
73
Chapter 7 Where Is the Money? Solutions to Fund Your Business and Business Development
84
Chapter 8 Making You a Priority: Leveraging Internal Strengths
97
Chapter 9 Keeping It Moving: Developing a Resilient Mind-Set
107
Chapter 10 Faster, Smarter, Harder: Taking Your Business to the Next Level
119
Chapter 11 Coding for the Future: New Frontiers for African American Women in Technology
132
Chapter 12 Why Should Guys Have All the Fun? Entrepreneurial Opportunities in Nontraditional Industries
141
Chapter 13 Intrapreneurship: Adding Entrepreneurial Value and Innovation within a Corporation
150
Chapter 14 Make Being a Woman-Owned Business Work for You: Resources on Programs, Agencies, and Organizations That Support Women-Owned Businesses
157
Conclusion
164
References
170
About the Authors
174
Index
176
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