Suchen und Finden
Service
The Business of iPhone App Development - Making and Marketing Apps that Succeed
Dave Wooldridge, Michael Schneider
Verlag Apress, 2010
ISBN 9781430227342 , 408 Seiten
Format PDF, OL
Kopierschutz Wasserzeichen
Geräte
Title Page
1
Copyrigh Page
2
Contents at a Glance
3
Table of Contents
4
Foreword
10
About the Authors
11
About the Technical Reviewer
12
Acknowledgments
13
Chapter 1 Seeing the Big Picture in a Crowded App Store Marketplace
14
Why a Business Book for iPhone Developers?
15
Tackling the New World of Mobile Marketing
15
Rest Easy—This Is Not Your Typical Business Book
16
Planning Your Own Success Story
16
How to Use This Book
18
Chapter 2—Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research
19
Chapter 3—Protecting Your Intellectual Property
19
Chapter 4—Your iPhone App Is Your Most Powerful Marketing Tool
19
Chapter 5—Money for Nothing: When It Pays to Be Free
19
Chapter 6—Exploring New Business Models with In-App Purchase and Affiliate Programs
20
Chapter 7—Testing and Usability: Putting Your Best Foot Forward
20
Chapter 8—Get the Party Started! Creating Prerelease Buzz
20
Chapter 9—Keys to the Kingdom: The App Store Submission Process
20
Chapter 10—Increasing Awareness for Your iPhone App
21
Getting Started with Your First iPhone App
21
Already in the App Store? It’s Never Too Late to Boost Sales
22
Developing iPhone Apps for Clients
23
Ready to Dive In?
23
Chapter 2 Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research
24
Fulfilling a Need
24
Discovering Untapped Markets
25
Enhancing the Mobile Experience
27
Competing with Similar Apps
29
When to Avoid Over-Saturated Categories
30
Assessing the Competition
32
Alternative App Directories for Competitive Research
34
Analyzing App Ranking Statistics
35
Mobclix
35
MajicRank
36
APPlyzer
37
App Store Metrics by 148Apps.biz
38
Top App Charts
39
Yappler’s App Store Stats
39
Other Resources for App Ranking Statistics
39
Finding Inspiration in Your Competitors’ Customer Reviews
39
Learning from the Mistakes of Others
40
Going Beyond the App Store’s Customer Reviews
41
Taking Your Competition for a Test-Drive
42
Defining Your Differentiator
43
What’s in an App Name?
44
Registering Web Site Domain Names
47
Building a Unique Identity for Your iPhone App
48
Making Progress
48
Chapter 3 Protecting YourIntellectual Property
49
What Is Intellectual Property?
50
Determining Your Intellectual Property Strategy
50
iPhone Apps Are Different
51
Developing an iPhone Specific Game Plan
51
Copyrighting Your App
53
How to Obtain a Copyright
53
Limitations of Copyright Protection
54
Filing Trademarks for App Icons and Logos
54
How to Get a Trademark
55
Picking a Protectable Trademark
55
Trade Secrets
57
How Do You Establish a Trade Secret?
57
Nondisclosure Agreements
58
Limitations of Trade Secret Protection
58
Patents
59
Is Your Invention Patentable?
60
Avoiding the On Sale Bar
61
How to File a Patent
61
Filing a Provisional Patent Application Yourself
61
Addressing Intellectual Property in Contractor and Employee Agreements
62
Hiring Contractors
62
Hiring Employees
63
Inbound Licensing of Third-Party Intellectual Property
64
Document Your Inbound Licenses
64
Know What You Are Getting
64
Avoid Viral Licenses
65
Don’t Use Apple’s Trademarks
65
Creating a Custom End User License Agreement
66
The Purpose of a EULA
66
Warranty Disclaimers
66
Limitations of Liability
67
Apple’s Default EULA?
67
Apple’s End User License Agreement
67
Reasons to Use Your Own Agreement
68
How and When to Pursue Legal Action
68
First Steps Toward Dispute Resolution
69
Prelitigation
69
Litigation
70
Summary
71
Chapter 4 Your iPhone App Is Your Most Powerful Marketing Tool
72
Getting Your Foot in the Door: First Impressions Are Everything
72
Playing by the Rules in Apple’s Sandbox
74
Apple’s iPhone Human Interface Guidelines
75
Application Submission Feedback
76
Creating an Effective App Icon and Logo
76
Designing a Custom App Icon
76
Don’t Forget About a Logo
82
Maintaining a Consistent Brand Identity
83
Interface Design: Think Like a User, Not a Developer
85
The Immense Value of Prototyping
86
Drawing Your Ideas on Paper
86
Beautiful Mock-ups in Illustrator and Photoshop
88
Other Software Tools for Designing Mock-Ups
88
Paper Prototyping
89
Moving to Interface Builder
90
Pushing the Envelope with a Custom Interface
91
The Comfortable Familiarity of UIKit
94
Icons and Images Within Your App
96
Toolbar Colors
96
Background Colors and Images
96
Toolbar Button Icons
97
Designing for Accessibility
97
Vischeck
98
Sim Daltonism for Mac OS X
98
Tips for the Artistically Challenged
98
Graphics and Icons
99
Fonts
100
Audio and Music
100
Professional Design Services
101
How You Like Me Now? Encouraging User Reviews Within Your App
102
Check Out This Cool App! Tell a Friend with In-App Email and Social Networking
105
In-App Email
108
Twitter and Facebook Connect
113
Earning Your Stripes
116
Chapter 5 Money for Nothing: When It Pays to Be Free
117
The Benefits of Free to Promote Paid Versions
118
Choosing a Path: Lite Version vs. In-App Purchase
119
Playing It Safe: Lite Version Restrictions
120
Lite Version Must Be a Fully Functional App
120
Lite Version Cannot Contain Crippled Features
120
Lite Version Cannot Remind User to Buy Paid Version
121
Lite Version Cannot Time Out or Disable Features
121
Lite Version Cannot Be Referenced As a Demo
121
Can a Free Lite Version Really Boost Paid App Sales?
121
They Won’t Buy the Cow If the Milk Is Free
122
Perfecting Your In-App Sales Pitch
125
Bulletproofing Your Lite Version
130
Migrating Data from the Lite Version to the Paid Version
131
Syncing with the “Cloud”
131
Transferring Data via URL
131
Securing Market Share: Give It Away Now, Up-Sell Later
134
Monetizing Free with In-App Advertising
136
Taking a Hard Look at the Numbers
137
When to Use In-App Advertising
138
Which Ad Network Is Right for You?
139
AdMob
139
AdWhirl
140
Google AdSense for Mobile Applications
141
Greystripe
141
Medialets
142
Mobclix Mobile Ad Exchange
142
Quattro Wireless
142
Tapjoy
143
iVdopia
143
VideoEgg
144
Building a Business with Ad-Supported iPhone Apps
145
Strength in Numbers: Building Synergy with In-App Cross-Promotion
146
Setting Up Shop
148
United We Prosper
149
Rolling Your Own Solution
151
Enthusiasm Is Contagious: Get Your Users Talking with Third-Party Social Platforms
152
Shifting Gears
154
Chapter 6 Exploring New Business Models with In-App Purchase and Affiliate Programs
155
Loyalty Pays: Existing Users Make the Best Customers
156
Supporting the Long Tail: Monetizing Continued Development
156
The Challenge of Changing User Perception
157
When and How to Use In-App Purchase
159
The Power of Simplicity
160
Presentation Is the Key to Success
165
Finding the Sweet Spot
166
Configuring In-App Purchase in iTunes Connect
167
Setting Up an In-App Purchase Test User Account
167
Creating In-App Purchase Items
169
Reference Name
170
Product ID
170
Type
171
Price Tier
171
Cleared for Sale
172
Language
172
Screenshot
172
Managing Your In-App Purchase Items
173
Preparing Your Test Device
173
Tapping into the Store Kit Framework
174
Setting Up the Basics
175
Step 1: Does the Consumer Allow In-App Purchase?
177
Step 2: Fetch Available In-App Purchase Items
178
Step 3: Requesting a Purchase
181
Step 4: Receiving Payment Status
182
Step 5: Providing Access to the Purchased Content
183
Restoring Paid Content
185
Delivering and Managing In-App Purchases
185
Unlocking Built-in Content
185
Downloading Content from Your Server
187
Finding Help in the Cloud
190
Mining Additional Revenue with Affiliate Programs
191
Digging for Gold
194
Chapter 7 Testing and Usability: Putting Your Best Foot Forward
196
Preventing the Majority of One-Star Reviews
196
Avoiding Common Pitfalls
197
Soliciting Direct Feedback
198
Preventing User Frustration with In-App Help
200
Planting Knowledge Seeds with On-Screen Tips
201
Instructional Videos: The Double-Edged Sword
202
Show, Don’t Tell, with Integrated Demos
204
In-App Web Help: A Little HTML Goes a Long Way
206
Provisioning: Setting Up a Development Device
215
Step 1: Establishing Your Test Device in Xcode Organizer
215
Step 2: Verify That Apple’s WWDR Certificate Is Installed
216
Step 3: Launch the Online Development Provisioning Assistant
217
Step 4: Request a Development Certificate
219
Step 5: Generate and Install Your Provisioning Profile
220
Step 6: Download and Install Your Development Certificate
222
Step 7: Run Your Xcode Project on Your Test Device
223
The Limitations of Wildcard App IDs
225
Managing Multiple Provisioning Profiles
228
Beta Testing: Navigating the Complexities of Ad Hoc Distribution
229
Step 1: Acquire the Device IDs of Your Beta Testers
230
Step 2: Request a Distribution Certificate
232
Step 3: Install and Backup Your Distribution Certificate
234
Step 4: Generate and Install an Ad Hoc Distribution Provisioning Profile
235
Step 5: Configure Your App for Ad Hoc Distribution
236
Step 6: Create the Entitlements File
240
Step 7: Compile Your iPhone App
241
Step 8: Distribute Your App to the Beta Test
242
Knowledge Is Power: Tracking App Usage Through Analytics
242
Answers from the Source
243
Evaluating the Players
245
Sitting Pretty
246
Chapter 8 Get the Party Started! Creating a Prerelease Buzz
247
The Final Countdown: Preparing for Lift-Off
247
Marketing Requires an Audience, So Invest the Time to Find Yours
248
Crafting Your Elevator Pitch
248
Additional Prerelease Marketing Materials
250
Company Logo (High-Resolution)
250
App Icon and Logo (High-Resolution)
250
Screenshots
251
Optional Video Trailer
251
Dedicated Web Presence
253
Your iPhone App Deserves a Well-Designed Web Site
253
Establishing a Web Site Infrastructure
254
Format Wars: Blogs vs. Custom Sites
254
Domain Name Benefits
255
SEO Tactics
256
Tag </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 256 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> description and keywords <meta> Tags </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 257 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Keyword-Rich Text </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 257 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Keyword-Friendly URLs </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 258 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Maintaining Valid Links </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 258 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> XML Sitemap </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 258 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Tracking Web Site Traffic </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 259 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Anatomy of an iPhone App Web Site </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 260 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> App Brand Identity </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 262 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> The Quick Pitch: What Is It and Why Should I Care? </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 264 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> App Store Identity Badge </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 264 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Buy Button </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 265 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Pricing </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 265 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Screenshots and Video </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 267 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Additional Details </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 269 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Social Media </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 270 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Your Blog, RSS Feed, and Email Mailing List </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 273 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Customer Support and Contact Information </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 276 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Company Identity </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 276 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Cross-Promote Your Other Products </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 277 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Downloadable Extras </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 277 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Before Selling, Start Collecting </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 279 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Why Site Compatibility with Mobile Safari Is So Important </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 280 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> “I’m Ready for My Close-up, Mr. Viewport” </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 281 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Using Browser Detection to Deliver Targeted Content </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 282 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> JavaScript </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 284 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> PHP </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 284 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Dynamically Replacing Flash with iPhone-Compatible Content </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 285 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> JavaScript </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 285 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> PHP </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 286 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Home Screen Bookmarking Made Beautiful </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 286 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Let’s Make Some Noise: The Power of Blogs, Twitter, and Social Networks </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 287 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Blogging </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 287 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Syndicating Your Blog Content </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 288 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Inviting Comments </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 288 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Host Your Own Blog or Use a Third-Party Blog Service? </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 289 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Twitter </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 289 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Gaining Followers </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 290 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Customizing Your Profile </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 292 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Keywords and Hash Tags </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 295 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Retweet Appeal </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 296 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Twitter Lists </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 297 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Managing the Pipeline </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 298 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Facebook </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 298 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Creating a Facebook Page </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 299 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Connecting with Fans </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 300 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Import Blog, Output Twitter </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 301 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Other Social Networks and Bookmarking Sites </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 303 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Commenting on Forums, Groups, and Blogs </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 304 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> But Not Too Much Noise: Maintaining a Professional Reputation </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 304 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Everyone Loves a Winner: Collecting Prerelease Press and Testimonials </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 306 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Preparing a Hit List </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 306 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Establishing Relationships </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 307 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Offering Exclusives and Advance Ad Hoc Builds to Secure Coverage </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 308 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Passing the Baton </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 310 </p></dd> <dt class="bookmarks"><h3 class="p_bookmark_level_1"> Chapter 9 Keys to the Kingdom: The App Store Submission Process </h3></dt> <dd class="bookmarks"><p class="p_bookmark_level_1"> 311 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> The Politics of Pricing </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 312 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Analyzing Similar Apps </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 312 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Room to Maneuver </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 313 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Sustaining a Long-Term Business </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 313 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Perceived Value and Consumer Resistance </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 315 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Improving App Discovery: The Art of Keywords and Names </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 316 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Assigning Keywords </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 316 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> The Name Game </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 318 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Perfecting the Sales Pitch of Your App Description </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 320 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> What Is It? </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 320 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Awards and Testimonials </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 321 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Features and Benefits </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 322 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> A Picture Is Worth a Thousand Words: The Importance of Screenshots </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 323 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Choosing the Primary Screenshot </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 323 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> When a Screenshot Is More Than a Screenshot </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 324 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Preparing Your Application Binary for the App Store </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 326 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Step 1: Verify Your Distribution Certificate Is Still Installed </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 327 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Step 2: Generate and Install an App Store Distribution Provisioning Profile </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 328 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Step 3: Configure Your Xcode Project for App Store Distribution </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 329 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Step 4: Compile Your iPhone Application </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 330 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Are We There Yet? Submitting Your App in iTunes Connect </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 331 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Ensure Your Contracts and Payment Settings Have Been Processed by Apple </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 331 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Step 1: Add a New Application in iTunes Connect </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 332 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Step 2: Submit Your App’s Metadata </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 333 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Application Name </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 335 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Application Description </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 336 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Device Requirements </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 336 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Category </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 336 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Copyright </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 336 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Version Number </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 336 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> SKU Number </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 337 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Keywords </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 337 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Application URL, Support URL, and Support Email Address </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 337 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Demo Account </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 339 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> End User License Agreement </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 339 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Step 3: Assign a Rating to Your App </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 340 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Step 4: Upload Your App Binary, Large Icon, and Screenshots </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 342 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Step 5: Set the Availability Date and Price </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 343 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Step 6: Supporting Multiple Languages </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 345 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Step 7: Confirm and Submit Your App for Review </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 345 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Submitting App Updates </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 346 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Managing Your Own Expectations </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 347 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Try, Try Again: Dealing with App Store Rejections </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 348 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Approved! Making It to the Promised Land </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 349 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Analyzing Your App Store Sales Statistics </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 349 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> AppFigures </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 350 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> AppSales Mobile </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 350 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> AppStore Clerk </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 350 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> AppStore Sales </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 350 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> AppViz </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 350 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Heartbeat </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 351 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> My App Sales </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 351 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> TapMini from TapMetrics </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 351 </p></dd> <dt class="bookmarks"><h6 class="p_bookmark_level_4"> Other Resources for App Store Statistics </h6></dt> <dd class="bookmarks"><p class="p_bookmark_level_4"> 351 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Rev Your Engines </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 351 </p></dd> <dt class="bookmarks"><h3 class="p_bookmark_level_1"> Chapter 10 Increasing Awareness for Your iPhone App </h3></dt> <dd class="bookmarks"><p class="p_bookmark_level_1"> 352 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Dedicating As Much Effort to Marketing Your App As You Put into Developing It </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 352 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> The Art of Crafting Effective Press Releases </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 354 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> The Essential Ingredients of a Press Release </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 354 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> The Virtual 24/7 Press Room </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 359 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Who to Notify and How? </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 360 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Issuing Promo Codes: Soliciting App Reviews on Influential Blogs and Review Sites </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 364 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Providing Review Materials </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 364 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Obtaining Promo Codes </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 366 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Publicity Requires Planning and Patience </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 367 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Using Promotions and Giveaways to Improve App Discovery </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 369 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Timing a Good Sale to Rejuvenate App Downloads </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 372 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Contemplating Sponsorships and Product Placement Deals </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 373 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Connecting with Customers: Delivering App Updates and Quality Support </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 376 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Additional Tips for Sustaining Momentum in the App Store </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 378 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Banking on the Prestige of Awards and Endorsements </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 378 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Share Your Knowledge </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 379 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Participating in Interviews and Podcasts </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 380 </p></dd> <dt class="bookmarks"><h5 class="p_bookmark_level_3"> Can Advertising Sell Apps? </h5></dt> <dd class="bookmarks"><p class="p_bookmark_level_3"> 380 </p></dd> <dt class="bookmarks"><h4 class="p_bookmark_level_2"> Looking Toward the Horizon </h4></dt> <dd class="bookmarks"><p class="p_bookmark_level_2"> 382 </p></dd> <dt class="bookmarks"><h3 class="p_bookmark_level_1"> Index </h3></dt> <dd class="bookmarks"><p class="p_bookmark_level_1"> 383 </p></dd> </dl> </div> <script type="text/javascript"> window.setTimeout("CoverStatus()", 10000); </script> </div> <div id="foot"> <div class="clear"></div> <div id="stein_banner"> <div class="stein_rainbow channel color_stein_rot"><i class="fas fa-play"></i> Mediengruppe Stein</div> <div class="stein_rainbow channel color_buchhandlungen"><i class="fas fa-play"></i> Buchhandlungen</div> <div class="stein_rainbow channel color_oeffentliche"><i class="fas fa-play"></i> Öffentliche Hand</div> <div class="stein_rainbow channel color_education"><i class="fas fa-play"></i> Education</div> <div class="stein_rainbow channel color_bibliotheken"><i class="fas fa-play"></i> Bibliotheken</div> <div class="stein_rainbow channel color_rws"><i class="fas fa-play"></i> RWS</div> <div class="stein_rainbow channel color_corporate"><i class="fas fa-play"></i> Corporate</div> <div class="stein_rainbow channel color_medical"><i class="fas fa-play"></i> Medical</div> </div> <div class="clear"></div> <div id="doormat"> <div id="dr-one" class="doormat-row"> <div class="doormat-header whitefont"> Service </div> <div class="doormat-entries"> <div class="doormat-entry"><a href="./service/firmenkunden/" class="whitefont">Firmenkunden</a></div> <div class="doormat-entry"><a href="./service/support-hotline/" class="whitefont">Support-Hotline</a></div> <div class="doormat-entry"><a href="./service/sicherheits-garantie/" class="whitefont">Sicherheitsgarantie</a></div> <div class="doormat-entry"><a href="./service/mehrfach-nutzung/" class="whitefont">Mehrfachnutzung</a></div> <div class="doormat-entry"><a href="./service/mobile-endgeraete/" class="whitefont">Mobile Endgeräte</a></div> </div> </div> <div id="dr-two" class="doormat-row"> <div class="doormat-header whitefont"> </div> <div class="doormat-entries"> <div class="doormat-entry"><a href="./service/online-lesen/" class="whitefont">Online-Lesen</a></div> <div class="doormat-entry"><a href="./service/agb#widerruf" class="whitefont">Widerruf</a></div> <div class="doormat-entry"><a href="./service/einside/" class="whitefont">Download-Voucher</a></div> <div class="doormat-entry"><a href="./service/kliniken/" class="whitefont">Kliniken</a></div> <div class="doormat-entry"><a href="./service/ausundweiterbildung/" class="whitefont">Aus- und Weiterbildung</a></div> </div> </div> <div id="dr-three" class="doormat-row"> <div class="doormat-header whitefont"> Shop </div> <div class="doormat-entries"> <div class="doormat-entry tiny"><span class="whitefont"> Alle Preise verstehen sich inklusive der gesetzlichen MwSt. </span></div> <div class="doormat-entry"><a href="./agb#widerruf" class="whitefont">Widerruf</a></div> <div class="doormat-entry"><a href="./agb#widerruf" class="whitefont">Download-Voucher einlösen</a></div> </div> </div> <div id="dr-four" class="doormat-row"> <div class="doormat-header whitefont"> Kopierschutz </div> <div class="doormat-entries"> <div class="doormat-entry"><span class="footer_drm cover90_drm"> </span><span class="whitefont">= Kopierschutzfrei</span></div> <div class="doormat-entry"><span class="footer_drm cover90_drm_wm"> </span><span class="whitefont">= Wasserzeichen</span></div> <div class="doormat-entry"><span class="footer_drm cover90_drm_strict"> </span><span class="whitefont">= DRM Kopierschutz</span></div> <div class="doormat-entry"> <span id="logo_adobe"><a href="https://www.quolibris.shop/service/download-reader/"><img src="/img/quolibris/logo_adobe.jpg" alt="Installieren Sie Adobe Digital Editions" title="Installieren Sie Adobe Digital Editions"></a></span> </div> </div> </div> <div class="clear"></div> </div> <div id="foot_text"> <ul id="bottomnav"> <li class="lifirst whitefont">© 2018-2024 Quolibris GmbH</li> <li class="linext"><a class="whitefont" href="https://www.quolibris.shop/service/agb/">AGB</a></li> <li class="linext"><a class="whitefont" href="https://www.quolibris.shop/service/datenschutz/">Datenschutz</a></li> <li class="linext"><a class="whitefont" href="https://www.quolibris.shop/service/impressum/">Impressum</a></li> <li class="linext"><a class="whitefont" href="https://www.quolibris.shop/service/kontakt/">Kontakt</a></li> <li class="linext"><a class="whitefont" href="https://www.quolibris.shop/service/faq/">F.A.Q</a></li> <li class="lilast"><a class="whitefont" href="https://www.quolibris.shop/service/agb#widerruf">Widerruf</a></li> </ul> </div> </div> </div> </div> </div> </body> </html>