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UX Fundamentals for Non-UX Professionals - User Experience Principles for Managers, Writers, Designers, and Developers
Edward Stull
Verlag Apress, 2018
ISBN 9781484238110 , 331 Seiten
Format PDF, OL
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UX Fundamentals for Non-UX Professionals - User Experience Principles for Managers, Writers, Designers, and Developers
Contents
5
About the Author
7
Acknowledgments
8
Introduction
9
Part I: UX Principles
13
Chapter 1: UX Is Unavoidable
15
What Is User Experience?
16
The Role of UX
17
The Focus on Users
17
Key Takeaways
19
Questions to Ask Yourself
19
Chapter 2: You Are Not the User
20
What Is a User?
21
Key Takeaways
23
Questions to Ask Yourself
23
Chapter 3: You Compete with Everything
24
One Choice Out of Many
25
Embrace, Not Accommodate
26
The Never-Ending Game
27
Key Takeaways
27
Questions to Ask Yourself
28
Chapter 4: The User Is on a Journey
29
Where the User Was…
32
Where the User Is…
33
Where the User Is Going…
34
Key Takeaways
35
Questions to Ask Yourself
35
Chapter 5: Keep It Simple
36
Absence
39
Reduction
40
Addition
41
Key Takeaways
42
Questions to Ask Yourself
42
Chapter 6: Users Collect Experiences
43
Context
45
Key Takeaways
46
Questions to Ask Yourself
46
Chapter 7: Speak the User’s Language
47
Key Takeaways
50
Questions to Ask Yourself
50
Chapter 8: Favor the Familiar
51
The Curse
52
Affordance
53
Key Takeaways
55
Questions to Ask Yourself
55
Chapter 9: Stability, Reliability, and Security
56
Reliability
57
Security
58
Key Takeaways
62
Questions to Ask Yourself
62
Chapter 10: Speed
63
The Hick-Hyman Law
66
Key Takeaways
68
Questions to Ask Yourself
68
Chapter 11: Usefulness
69
Key Takeaways
71
Questions to Ask Yourself
72
Chapter 12: The Lives in Front of Interfaces
73
Part II: Being Human
75
Chapter 13: Perception
78
Top-Down Processing
79
Mental Models
81
Just Noticeable Differences
84
Weber’s Law
84
Marketing JNDs
85
Information Design JNDs
85
Bottom-Up Processing
85
Gestalt Grouping
86
Proximity
87
Similarity
88
Pitfalls of Similarity
88
Selective Perception
90
Key Takeaways
92
Questions to Ask Yourself
93
Chapter 14: Attention
94
Inattention Blindness
95
Automatic and Controlled Processing
96
Stroop Effect
97
Attention Span
97
Key Takeaways
98
Questions to Ask Yourself
98
Chapter 15: Flow
99
Key Takeaways
103
Questions to Ask Yourself
103
Chapter 16: Laziness
104
Key Takeaways
106
Questions to Ask Yourself
106
Chapter 17: Memory
107
Recognition Trumps Free Recall
108
Explicit and Implicit Memory
108
Schemata
110
Serial Position Effects
110
Rewards, Restrictions, and Memory
111
Cryptomnesia
112
Key Takeaways
113
Questions to Ask Yourself
113
Chapter 18: Rationalization
115
Post-Hoc Fallacy
116
Key Takeaways
118
Questions to Ask Yourself
118
Chapter 19: Accessibility
119
Key Takeaways
123
Questions to Ask Yourself
123
Chapter 20: Storytelling
124
Ethos
126
Pathos
126
Logos
127
Kairos
128
A Careful Balance
128
Inductive and Deductive Arrangement
128
Key Takeaways
129
Questions to Ask Yourself
129
Part III: Persuasion
131
Chapter 21: Empathy
135
Mirroring
137
Active Listening
137
Wicked Problems
138
False Consensus Bias
140
Good Experience for All
142
Key Takeaways
144
Questions to Ask Yourself
144
Chapter 22: Authority
146
Decision Fatigue
147
Key Takeaways
149
Questions to Ask Yourself
150
Chapter 23: Motivation
151
Key Takeaways
153
Questions to Ask Yourself
153
Chapter 24: Relevancy
154
Defining Relevancy
155
Relevancy = Time + Context
156
Feature Creep
156
Humor
157
Adaptation
159
Reconsideration of a Goal
160
Key Takeaways
161
Questions to Ask Yourself
161
Chapter 25: Reciprocity
162
The Gift Exchange
165
Key Takeaways
166
Questions to Ask Yourself
166
Chapter 26: Product
167
Idea Containers
168
Filling the Container
169
Applying the Framework
170
Differentiation
171
Key Takeaways
175
Questions to Ask Yourself
175
Chapter 27: Price
176
Economy of Needs
177
Pareto UX
179
Unequal Exchanges
180
Contrasts and Anchors
181
Decoy Effects
182
Ethical Anchoring
182
Highly Destructive Operations
183
Avoid Mistrust
185
Receive and Respond
186
Key Takeaways
187
Questions to Ask Yourself
188
Chapter 28: Promotion
189
Growing Without Pulling
190
Scarcity
192
Scarcity by Amount
193
Scarcity by Time
194
Scarcity by Exclusivity
194
Key Takeaways
195
Questions to Ask Yourself
195
Chapter 29: Place
196
Placement in User Experience
197
Key Takeaways
198
Questions to Ask Yourself
198
Part IV: Process
199
Chapter 30: Waterfall, Agile, and Lean
201
Your Project: The Mountain
202
Agile
205
A Tale of Two Ideas
207
Lean
208
A Bit of This, a Bit of That
209
Key Takeaways
210
Questions to Ask Yourself
211
Chapter 31: Problem Statements
212
Defining What
214
Defining Why
214
Defining How
215
Putting It All Together
215
Key Takeaways
216
Questions to Ask Yourself
216
Chapter 32: The Three Searches
217
Key Takeaways
221
Questions to Ask Yourself
221
Chapter 33: Quantitative Research
222
Correlation and Causality
227
Texas Sharpshooter Fallacy
228
Procrustean Bed
229
Hobson’s Choice
230
Key Takeaways
231
Questions to Ask Yourself
231
Chapter 34: Calculator Research
232
Key Takeaways
234
Questions to Ask Yourself
234
Chapter 35: Qualitative Research
235
Discovering Questions
237
Contextual Inquiry
238
Interviews
240
Open-Ended Questions
240
Leading Questions
241
Loaded Questions
242
Silence
242
False Data
243
Group Interviews
244
The Five Whys
244
Key Takeaways
245
Questions to Ask Yourself
245
Chapter 36: Reconciliation
247
Do It Now or Do It Later
249
Key Takeaways
251
Questions to Ask Yourself
251
Chapter 37: Documentation
252
Naming
255
The Need for a Unique Name
255
What Makes a Good Name?
256
Fidelity
257
Necessary and Distracting Fidelity
259
Maps
259
Mock-Ups
260
Prototypes
260
Showing Fire
261
Key Takeaways
262
Questions to Ask Yourself
262
Chapter 38: Personas
263
Historical versus Aspirational Personas
265
Exaggeration and Accuracy
267
Key Takeaways
268
Questions to Ask Yourself
268
Chapter 39: Journey Mapping
269
Journey Mapping
270
How to Create a Journey Map
272
Key Takeaways
277
Questions to Ask Yourself
277
Chapter 40: Knowledge Mapping
278
Knowledge Mapping
279
Key Takeaways
282
Questions to Ask Yourself
282
Chapter 41: Kano Modeling
283
Struggle or Pleasure
284
Delightful Becomes Expected Over Time
289
Key Takeaways
290
Questions to Ask Yourself
290
Chapter 42: Heuristic Review
291
Key Takeaways
294
Questions to Ask Yourself
294
Chapter 43: User Testing
295
Qualitative and Quantitative Testing
297
Remote Testing
298
User Testing: The Final Frontier
300
Key Takeaways
300
Questions to Ask Yourself
300
Chapter 44: Evaluation
302
What Is “Good” UX?
304
Key Takeaways
305
Questions to Ask Yourself
305
Chapter 45: Conclusion
306
Appendix A: Resources for Further Reading
307
Introduction
307
Part I: UX Principles
307
Chapter 1: UX Is Unavoidable
308
Chapter 2: You Are Not the User
308
Chapter 3: You Compete with Everything
308
Chapter 4: The User Is on a Journey
308
Chapter 5: Keep It Simple
308
Chapter 6: Users Collect Experiences
309
Chapter 7: Speak the User’s Language
309
Chapter 8: Favor the Familiar
309
Chapter 9: Stability, Reliability, and Security
309
Chapter 10: Speed
310
Chapter 11: Usefulness
310
Part II: Being Human
310
Chapter 13: Perception
311
Chapter 14: Attention
312
Chapter 15: Flow
312
Chapter 16: Laziness
313
Chapter 17: Memory
313
Chapter 18: Rationalization
314
Chapter 19: Accessibility
314
Chapter 20: Storytelling
314
Part III: Persuasion
314
Chapter 21: Empathy
315
Chapter 22: Authority
315
Chapter 23: Motivation
316
Chapter 24: Relevancy
316
Chapter 25: Reciprocity
316
Chapter 26: Product
317
Chapter 27: Price
317
Chapter 28: Promotion
318
Chapter 29: Place
318
Part IV: Process
319
Chapter 30: Waterfall, Agile, and Lean
319
Chapter 31: Problem Statements
319
Chapter 33: Quantitative Research
320
Chapter 34: Calculator Research
320
Chapter 35: Qualitative Research
320
Chapter 36: Reconciliation
321
Chapter 37: Documentation
321
Chapter 38: Personas
321
Chapter 39: Journey Mapping
322
Chapter 41: Kano Modeling
322
Chapter 42: Heuristic Review
322
Chapter 43: User Testing
322
Chapter 44: Evaluation
322
Index
323
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