Creative Business and Social Innovations for a Sustainable Future - Proceedings of the 1st American University in the Emirates International Research Conference-Dubai, UAE 2017

The book presents high-quality research papers presented at the 1st AUE International research conference, AUEIRC 2017, organized by the American University in the Emirates, Dubai, held on November 15th-16th, 2017. The book is broadly divided into three sections: Creative Business and Social Innovation, Creative Industries and Social Innovation, Education and Social Innovation. The areas covered under these sections are credit risk assessment and vector machine-based data analytics, entry mode choice for MNE, risk exposure, liquidity and bank performance, modern and traditional asset allocation models, bitcoin price volatility estimation models, digital currencies, cooperative classification system for credit scoring, trade-off between FDI, GDP and unemployment, sustainable management in the development of SMEs, smart art for smart cities, smart city services and quality of life, effective drivers of organizational agility, enterprise product management, DEA modeling with  fuzzy uncertainty, optimization model for stochastic cooperative games, social media advertisement and marketing, social identification, brand image and customer satisfaction, social media and disaster management, corporate e-learning system, learning analytics, socially innovating international education, integration of applied linguistics and business communication in education, cognitive skills in multimedia, creative pedagogies in fashion design education, on-line summative assessment and academic performance, cloud concept and multimedia-based learning in  higher education, hybrid alliances and security risks, industry and corporate security significance, legal regulation and governance. The papers in this book present high-quality original research work, findings and practical development experiences, and solutions for a sustainable future.


??Dr. Miroslav Mateev is a Vice President for Research and Advancement and a full time Professor at the College of Business Administration at the American University in the Emirates.  Dr Mateev holds two doctoral degrees - PhD in Industrial Management and Doctor of Economic Sciences in Finance, from the University of National and World Economy, Sofia. Professor Mateev's interest in teaching was conceived 20 years ago during his MSc. degree study in International Finance at London Business School in the UK. He also specialized at Harvard Business School, where he focused on case writing and case teaching as part of his teaching methodology. He has published six textbooks and a number of papers in the areas of corporate finance, bank risk management, international financial management, M&A markets and foreign direct investment. Besides teaching, Prof. Mateev is actively engaged in consulting in the areas of foreign investment, corporate restructuring, project management, and others.  Prior to working at AUE, Professor Mateev taught at the American University in Bulgaria and the University of Maine, Business School.

Dr. Panikkos Poutziouris is a Professor of Entrepreneurship and Family Business, the Rector at UCLan Cyprus, and Founder and Director of the Centre for Entrepreneurial Development Alliance and Research (CEDAR). Professor Panikkos graduated from the University of Nottingham with a BA in Economics, an MBA, and a Doctorate in Entrepreneurship and Management. For two decades, he was a Senior Lecturer and a visiting Associate Professor of Entrepreneurship and Family Business at the Manchester Business School of Manchester University, where he led the Research Program for the Financial Development of Family Businesses. Professor Panikkos teaches, educates, researches and advises around the world on the development of entrepreneurship and family business. He has led conferences and academic initiatives in England, China, Italy, Austria, Turkey, Israel, USA, Bulgaria, Colombia, Syria, Egypt, Greece and Cyprus. He is a former President of the International Family Enterprise Research Academy and a Fellow of the Family Firm Institute (USA). Recently, Professor Panikkos has received an International Award by the International Firm Institute (USA) for his outstanding work of internationally promoting the issue of family entrepreneurship in the academic and socio-economic spheres.