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Digital Entrepreneurship in Sub-Saharan Africa - Challenges, Opportunities and Prospects

Digital Entrepreneurship in Sub-Saharan Africa - Challenges, Opportunities and Prospects

Nasiru D. Taura, Elvira Bolat, Nnamdi O. Madichie

 

Verlag Palgrave Macmillan, 2019

ISBN 9783030049249 , 252 Seiten

Format PDF, OL

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Digital Entrepreneurship in Sub-Saharan Africa - Challenges, Opportunities and Prospects


 

Foreword

7

Ashok Ranchhod Obituary

10

Contents

12

Notes on Contributors

15

List of Figures

19

List of Tables

21

Part I: Introduction

22

1: Introduction to African Digital Entrepreneurship

23

References

26

2: Innovation Hubs in Africa: What Do They Really Do for Digital Entrepreneurs?

28

2.1 From Internet Access to Impact: The Promise of Digital Entrepreneurship

28

2.2 Africa’s Digital Entrepreneurship Boom and the Rise of Innovation Hubs

31

2.3 Hubs Depend on Entrepreneurs but Participation Is Socially Complex

34

2.4 Do Hubs Make a Difference for Entrepreneurs?

38

2.5 Hub Practice Needs a Dyadic View, Away from Linear Thinking

40

2.6 Conclusion

43

References

43

Part II: Fin-tech: Trust, Legitimacy, and Digital Infrastructure—The Promise, Prospects, and Challenges

48

3: Renegotiating Legitimacy in the Digital Age: Insights from Nigeria

49

3.1 Introduction

49

3.2 “How to Start and Scale-up Digital Enterprises in Africa”: The Challenges of Establishing Legitimacy—Interview with Olalekan Olude

51

Background of Olalekan Olude

51

Interview Extract

52

3.3 The Incumbents’ Advantage and Strategies for Establishing Legitimacy

59

3.4 Digital Banking in Nigeria: Infrastructure, Trust, and Awareness Challenges

60

3.5 The Origins of Nigerian Banking and the Challenges of Legitimacy

62

3.6 Method of Data Collection and Analysis

63

3.7 Findings and Discussion of Results

65

Barriers to Digital Banking in Nigeria: Willingness versus Relational Trust

65

Investment in Digital Infrastructure (Slow but Steady)

67

Digital Infrastructure: How Open Is Good Enough for Healthy Cooperation between Incumbents versus New Entrants?

68

Digital Banking: The Preferred Approaches for Nigerian Incumbent Banks

70

Wema Bank Plc Nigeria: The Legitimacy Journey and Digital Footprints

72

Illustrative Examples of Good Practices: What Can We Learn from Wema Bank’s Digital Banking Strategy, the ALAT?

74

How Wema Bank Actively Uses the Digital Space and Social Media to Establish Legitimacy in a Digital Age

75

3.8 Conclusion: Establishing Digital Legitimacy Is an Active Not a Passive Process

76

References

78

Part III: Media-tech: The Creative Destruction and Reconstruction of African Digital Media

82

4: The African New Media Digital Revolution: Some Selected Cases from Nigeria

83

4.1 Introduction

83

4.2 Historical Timeline of Media Evolution in Sub-Saharan Africa

85

4.3 Nigeria’s Digital Media Landscape

88

4.4 Micro and Technological Entrepreneurship in Nigeria

90

4.5 Method of Data Collection and Analysis

92

4.6 Findings and Discussion

94

Media Use: Profile and Perceptions

94

“Mobile First” Mindset

96

Technological Entrepreneurship as an Enabler of Innovation

97

4.7 Reflections on Prospects

99

References

100

5: The Impact of New Media (Digital) and Globalisation on Nollywood

104

5.1 Introduction

104

5.2 Digital Production

107

5.3 Digital Distribution

110

5.4 Digital Marketing

114

5.5 Methodology

117

5.6 Discussion of Findings

118

Description of Movie Making in Nigeria Since 2008

118

Impact of Digital Technology on Nollywood

121

Nollywood Challenges (Production, Distribution, and Marketing)

122

Suggestions on the Way Forward

124

Other Challenges

127

5.7 Conclusions

132

References

132

Part IV: Animation and Games: Unlimited Opportunities for Exploration

137

6: Shifting Cultural Capital: Kenyan Arts in Digital Spaces

138

6.1 Shifting Cultural Capital: Kenyan Arts in Digital Spaces

138

6.2 Technological Geographies

139

6.3 But Is It ‘Authentic’?

142

6.4 Curating the Virtual

148

6.5 Digital Visibility and Invisibility

151

6.6 Flowing from the Immaterial to the Physical

152

References

153

Part V: Inclusive-tech: Gender Inequality, Poverty, and Digital Ecosystems

157

7: Technopreneurship: A Discursive Analysis of the Impact of Technology on the Success of Women Entrepreneurs in South Africa

158

7.1 Introduction

158

7.2 Women’s Entrepreneurship in South Africa

159

7.3 ICT Infrastructure for Businesses in South Africa

161

7.4 The Digital Gender Divide

164

7.5 The Gender Gap in Business Activities

166

7.6 Women Entrepreneurs in the Digital Era: The myth of high returns

170

7.7 The Future of Women’s Entrepreneurship: The Impact of Automation

173

7.8 Bridging the Digital Divide

176

7.9 Conclusion and Recommendations

179

References

180

8: The Nature of Corporate Digital Agricultural Entrepreneurship in Ghana

185

8.1 Introduction

185

8.2 Literature Review

188

Agriculture in Ghana

188

Agricultural Entrepreneurship

190

Agricultural Technology

192

8.3 Methodology

195

8.4 Findings and Discussions

196

Profile of Corporate Agricultural Entrepreneurship in Ghana

196

Objective One: Improvement of Agricultural Activities Through Technology

197

Objective Two: Nurturing Entrepreneurship Through Technology

199

Objective Three: Challenges Faced by Digital Corporate Agricultural Entrepreneurs in Ghana

200

8.5 Conclusion and Future Studies

201

References

202

9: Agri-tech Opportunities at the Bottom of the Pyramid: How Big Is the Opportunity and How Little Has Been Exploited? Some Selected Cases in Nigeria

209

9.1 Introduction

209

9.2 The Rice Production Policy

211

9.3 Rice Processing in Nigeria

212

9.4 Case Studies: Prime Wave Limited and Al-Wabel Star Trading Company Limited

214

Prime Wave Limited

215

Al-Wabel Trading Company Limited

215

9.5 Analysis and Findings

219

9.6 Conclusions

224

Implications for Policymaking

225

Implications for Rice Paddy Farmers

225

Implications for Digital Entrepreneurs

226

Implications for Research in Digital Entrepreneurship

227

9.7 Recommendations

227

References

229

10: What Next for Digital Entrepreneurship in Sub-Saharan Africa?

231

10.1 Motivation

231

10.2 African Entrepreneurship

234

10.3 Entrepreneurship Ecosystems

239

10.4 Animation and Games

241

10.5 Inclusive Technology

242

Further Reading

243

References

246

Index

251