Finding New Ways to Engage and Satisfy Global Customers - Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

2018 Academy of Marketing Science® World Marketing Congress

AMS Officers (2018–2020)

AMS Board of Governors (2018–2020)

2018 AMS World Marketing Congress: Co-Chairs

2018 AMS World Marketing Congress: Tracks and Track Chairs

2018 AMS World Marketing Congress: Reviewers

Preface

Acknowledgments

Contents

Examining the Impact of Provocation in Green Advertising on Consumers’ Attitudes and Perceptions

Introduction

The Conceptual Framework

Green Advertising

Conceptual Model and Research Hypothesis

Method and Results

Discussion

Conclusion

References

Blink: Advertising in a Multi-Media Environment: An Abstract

Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract

Value Expressive Advertising and Innovation Acceptance in Healthcare: An Abstract

Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract

Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract

Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing: Examination of Multicultural Perspectives: An Abstract

Cross-Cultural Examination of Arts Sector Governmental Policies and Development of Standardized Economic Analyses: An Abstract

Co-Production and Social Service Providers’ Performance: Parental Satisfaction with Childcare Markets: An Abstract

Connecting with Consumers in Subsistence Marketplaces: An Abstract

Advancing Mission-Based Metrics: An Abstract

The Effects of the Mobile Technology on Overall Tourist Experience: The Case of Augmented Reality Used During a Visit of Chambord Castle: An Abstract

Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions

Introduction

Variety and Volume Challenges of Big Consumer Behavior Data

Big Data Calculation Velocity with MapReduce and Spark

MapReduce Calculations on the Analyzed Datasets

Apache Spark, an Enhanced MapReduce

Predicting Consumer Ratings from Amazon Reviews Using Spark

Conclusion and Discussions

Appendix

References

Web Personalization Experience: Value Creation or Value Destruction? An Abstract

IoT’s Consumer Acceptance: A New Perspective: An Abstract

New Dimensions of Postpurchase Behavior in the Service Environment: Consumer Behavior Toward Uber after Consumer Ratings: An Abstract

Improving Targeting by Taking Long-Term Relationships into Account

Introduction

Relevance and Definition of Direct Marketing

Control of Direct Marketing Campaigns, Taking Targeting into Account

Delimitation from Existing Research Approaches

Empirical Investigation of the Advantages of Behavioral Data

Description of the Data Set

Methodological Foundations for the Empirical Investigation

Empirical Results of the Application of Path Analyses

Evaluation of the Economic Advantages of Considering Behavioral Data

Limitations and Further Research

References

Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract

Do Variety Seekers Rely on Information for their Food Choice? The Role of Type of Novelty of Food: An Abstract

Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers

Introduction

Literature Review

Evolution of Consumption Theory: From Price to Meaning

Consumption Typology

Satisfaction

Research Design

Findings

Final Remarks

Appendix

References

Measuring Comprehensive Typology of Positioning Strategies: An Abstract

Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation? An Abstract

Value Network Segmentation: A Three-Factor Model

Introduction

Value

Customer

Co-creating a Network of Value

Need Recognition and the Co-creation of Value

Co-creation of Value in Information Search

Co-creation of Value in Alternative Evaluation

Co-creation of Value in Production

Co-creation of Value in Purchase and Use

Co-creation of Value in Redemption

Value Network Segmentation

Conclusion

References

Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences: An Abstract

Examining the Relationship between Market Orientation and Service Innovation: Fit as Matching Perspective

Introduction

Theoretical Background

Service Innovation

Market Orientation

Hypothesis Development

Research Methodology

Results

Discussion

References

Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance: An Abstract

Unravelling the Challenges and Opportunities of Social Innovation across Market Boundaries through Images of Dress: An Abstract

Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory: An Abstract

Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract

How Trust, Knowledge Integration, and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity: An Abstract

The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract

The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance: An Abstract

A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers’ Attitudes: An Abstract

Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson: An Abstract

Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study: An Abstract

Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey: An Abstract

How Much Change is too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance: An Abstract

The Role of Mindfulness in Consumers’ Experiences of Food Well-Being: An Abstract

Importance of Ethics and Sustainability in the Fashion Industry: An Abstract

Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers: An Abstract

Web Personalization: Experience, Antecedents, and Consequences: An Abstract

Why do I Follow Fashion Bloggers? Insights from Jordanian Consumers: An Abstract

Movie Piracy in Emerging Economies: I Want to be Innovative, and I Know How to Explain My Bad Behaviour: An Abstract

Implications of Consumer Animosity for Marketing Strategy: An Abstract

An Abstract: When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and Firm Value Creation

Social Enterprise Legitimacy in a Hostile Market

Introduction

Theoretical Background

Research Context

Research Design and Data Analysis

Findings

Pragmatic and Moral Legitimacy Feedback

Discussion and Conclusion

References

Corporate Greed and its Effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation among Customers: An Abstract

Fusing Complex Big Data Sets to Understand Consumer’s Online Relationships that Create In-Store Retail Bonding: An Abstract

Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing: An Abstract

Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem

Introduction

Theoretical Framework and Hypotheses

Brand Experience and its Five Dimensions

Luxury Brand Consumption

Luxury Consumption and Young Adults

Mediating Influence of Self-Expansion

Impact of Brand Identification

Moderating Effect of Self-Esteem

Research Design

Sample

Operational Measure of Constructs

Discriminant and Convergent Validity of Constructs with Reflective Indicators

Test of Common-Method Variance

Testing the Structural Model

Findings

General Discussion

Limitations and Future Research

References

Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase Intention: An Abstract

Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract

I or We: The Persuasive Effects of Typeface Shapes: An Abstract

Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions?

Introduction

Theoretical Analysis of Stakeholders’ Motivation to Exercise Latent Consulting Functions

Case-Based Analysis of an Exemplary Impact Assessment Process

Implications for Conceptualizing the Impact Assessment Process

Conclusion

References

“The Others”: The Cultural and Consumer Profile of Expatriates: An Abstract

Influencing Customer Experience by Activating Relationship Norms

Introduction

The Influence of Relational Models on Customer Experience

Activating or Influencing Relationship Norms in a Customer-Supplier Environment

Study 1: Activation of Relationship Norms with CS and MP Images

Method

Results

Replication of Study 1

Study 2: Activation of Relationship Norms to Influence Switch Intention

Method

Measures

Results

Discussion

References

Trade Fairs, Trade Shows, and Exhibitions: A Literature Review: An Abstract

Conceptualising and Operationalising Respect in Consumer-Brand Relationships: An Abstract

Construing Loyalty through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness: An Abstract

Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation

Introduction

Literature Review and Hypotheses Development

Direct Effect Hypothesis

Complementary Effects Hypotheses

Customer Orientation (CO)

Relationship Marketing Orientation (RMO)

Research Methodology

Sample and Data Collection

Constructs, Measures, and Controls

Results and Analyses

Preliminary Analysis

Measure Validations

Common Method Bias

Tests of Hypotheses

Discussions and Conclusions

Theoretical and Managerial Implications

Limitations and Future Research Avenues

Appendix: Measures for the Study

References

Eye-Tracking Research Special Session (Part 1): How to Influence In-Store Buying Decisions? An Abstract

Visual Attention in Virtual Reality Settings: An Abstract

Antecedents and Consequents of the Anchoring Effect in Store Brand vs. National Brand Context: An Abstract

Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model

Introduction

Theoretical Background

Material and Method

Results

Discussion

Managerial Implications

Limitations and Research Avenues

References

Creating My Own Story: Maximizers, a Different Route to Information Evaluation: An Abstract

First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract

The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract

Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism: An Abstract

Traditionscapes in Emerging Markets: An Abstract

New Perspectives on Justifying Customer Citizenship: An Abstract

An Abstract: Mission Statements as Marketing Messages: A Comparative Content Analysis

An Abstract: Intuitive versus Analytical Delight: How Customers Process Delightful Consumption Experiences

Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract

Agency Theory in Marketing: An Abstract

A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets: An Abstract

The Institutional Pressures in the Post-Adoption Use of Social Media: An Abstract

Customer Participation in New Product Development: The Crucial Role of a Firm’s Absorptive Capacity: An Abstract

Influences of User Experience on Consumer Perception: A Study on “Autonomous Driving”

Introduction

Research Approach and Methodology

Results

Discussion and Recommendations

Limitations and Further Research

Appendix

References

Don’t Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment

Introduction

Background

Context Visual Complexity

Processing Fluency

Perceived Control

Moderating Role of Self-Construal

Methodology and Results

Study 1: Mediating Effect of Processing Fluency and Perceived Control on the Relationship Between Context Visual Complexity and Enjoyment

Discussion

Study 2: Moderating Effect of Self-Construal on the Mediating Role of Processing Fluency and Perceived Control

Discussion

Theoretical and Managerial Contribution

References

Shopper’s Experience of Digital Mall Signage as Atmospheric Stimuli: An Abstract

Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning across Marketing Courses and University Campuses

What am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City

Introduction

General Conceptual Framework

Methodology

Building the Postassimilation Identity

Culture Based on Cooking Affiliation

Enlargement of the Zone

Food Métissage

Discussion and Conclusion

References

Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract

A Comparison of Organizational Sustainability Initiatives through Time in Public and Private Sectors: An Abstract

Brand Equity, Country of Origin Effect, and Internationalization: An Abstract

Beyond Country-of-Origin: An Empirical Study on the Factors that Affect American Consumers’ Attitude and Purchasing Intentions: An Abstract

Special Session: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World: An Abstract

French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish Consumption: An Abstract

Destination Image Change in Tourist Subgroups: Evidence from Uzbekistan: An Abstract

Consumer Ability to Determine Actual Quality and Level of Education: An Abstract

Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the Classroom: An Abstract

Investigating Corporate Brand Values in Higher Education: An Abstract

A Critical Assessment of Skills and Knowledge for Entry-Level Marketing Jobs: A Delphi Study: An Abstract

Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil: An Abstract

Ecotourism Perspective: The Case of Armenia: An Abstract

A Meta-Approach to Assessing Research Methodologies in Bottom of the Pyramid Markets: An Abstract

The Benefits of Unrelated Brand Corporate Social Responsibility: An Abstract

Targeted Dysfunctionality: A Systematic Review and Conceptualization: An Abstract

An Application of Co-Production Concept to the US Legal System: Lessons from Marketing: An Abstract

Exploring the Customer Satisfaction-Store Loyalty Relationship during an Economic Crisis: An Abstract

How can Stimuli and Emotions Help Increase Brand Advocacy

Introduction

Theoretical Background

Methodology

Results

Conclusions and Implications

References

Shopping Behavior Influences on Perceived Value and Store Satisfaction: An Abstract

Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of being Followed: An Abstract

Bias in the Hiring Process of Professional Salespeople: The Effects of Gender, Ethnicity, and Religion

Introduction

Background

Gender Bias

Ethnic Bias

Research Hypotheses

Research Methodology

Data Collection

Results

Conclusion

References

The Customer Compromise and ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and Loyalty: An Abstract

Are Loyalty Programmes Shams? A Study Assessing How Loyalty Programmes can Create Loyalty to the Company Rather than to the Program: An Abstract

Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion: An Abstract

How Cities can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents’ City Brand Attitudes: An Abstract

Decoding Archetypal Images of Motherhood in Magazine Advertisements

Introduction

Visual Consumption and Identity Construction

Icons, Iconography and Archetypes in Visual Consumption

Motherhood in Consumer Research

Methods

Results and Discussions

Contemporary Family Archetypal Advertisements

Modern Couple Archetypal Advertisements

Mother-Infant Unity Archetypal Advertisements

Independent-Athletic Mother Archetypal Advertisements

Dependent-Divine Mother Archetypal Advertisements

Conclusions and Implications for Theory and Practice

References

Do as I Say (because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement: An Abstract

How Gender Identity Affects Consumer Behavior: Overview and Future Research: An Abstract

Emotional Aspects of Marketing: Theory and Methods: An Abstract

Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy: An Abstract

Eye-Tracking Research Special Session (Part 2): How to Design Attention-Grabbing Communications? An Abstract

Does Social Media Communication Style Influence Online Consumer Experience and Behavior?: An Abstract

An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export Ventures: An Abstract

Patterns of Competition in Emerging Industries from the Automobile to the Personal Computer: An Abstract

A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts: An Abstract

The Impact of Past Deeds on Prosocial Behaviors: The Case of Charitable Giving: An Abstract

An Abstract: From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean Millennials

Abetting or Thwarting: The Mediating Role of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior Relationship: An Abstract

Special Session: An Abstract on Consumer Interactions with Automated Technologies

The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate, and Customer-Oriented Service Behavior: Cross-Cultural Study of F&B Industry in Taiwan, China, and the United States: An Abstract

Creating Customer Value through Multichannel Service Delivery: A Study of the French Insurance Market: An Abstract

Do University Choices Affect CEO Turnover and Company Performance?

Introduction

Theoretical Background and Hypotheses

Methodology

Results and Conclusion

References

How can a Brand Successfully Extend in a Premium Market when Collaborating with a High-End Retailer? An Abstract

Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing: An Abstract

Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations: An Abstract

University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract

Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance

Introduction

Brand and Trademark

Trademark Influence

Risk Influence

Marketing Brand Valuation

Marketing Information for Financial Brand Valuation

Financial Brand Valuation

Conclusion

Appendix 1: McDonald’s Associations: Inquiry to a Convenience Sample of 133 People, Performed in Brazil and Portugal (2016)

Appendix 2: McDonald’s Associations: The Differential Response of Preference (?p) and use (?u) and the Influence of Trademark (?™) and Risk (M?)

References

Special Session: An Abstract on “Marketing Techniques to Assist Public Sectors in Engaging Customers to Meet Societal and Individual Disasters Crisis Need and Beyond”

G2G Marketing from Crisis to Resolution: Marketing for when the Government must Target the Government: An Abstract

Rapid Assessment of Customer Marketplace in Disaster Settings through Machine Learning, Geospatial Information, and Social Media Text Mining: An Abstract

Faith in God versus Faith in Wealth: Belief in a Higher Spiritual Power as a Determiner of Quality of Financial Life: An Abstract

Online Gaming and Maladaptive Behavior: An Abstract

How Important is the “Time Horizon”?: An Investigation of Financial Well-Being: An Abstract

Leveraging a Sustainable Supply Chain Orientation in Marketing Communication

Introduction

Key Concepts Related to Sustainability Communication

The Sustainability Supply Chain Orientation Model

Research Methodology

Findings

The Warrior

The Coach

The Visionary

The Athlete

The SSC Guru

Discussion

Conclusion

References

Consumers’ Attitude and Intention to Purchase toward Bio-Based Products: An Abstract

The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research: An Abstract

Toward Adolescents’ Digital Identity Profiles: A Comparison between Quantitative and Qualitative Analysis

Introduction

Conceptual Framework

Identity and Consumer Behavior

The Digital Identity

Identity and Adolescents

Methodology

Qualitative Study

Quantitative Study

Results

Qualitative Study: From Content Analysis to Profiles on the Reality-Virtuality Continuum

Results of Quantitative Study: From Digital Identity Scale to Digital Identity Profiles

Discussions, Limitations, and Areas of Research

Limitations

Future Researches

References

Investigating the Tech-Savvy Consumer: An Abstract

The Cognitive Structure of Online Brand Choice: An Exploratory Study

Introduction

Literature Review

Online Brand Equity and Its Sources

Brand Awareness

Brand Association

Brand Trust

Brand Loyalty

Research Questions

Methodology

Results and Analysis

Discussion

Conclusion

References

Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust: An Abstract

Cheap vs. Substantive CSR Talk among Global Retailers: An Abstract

The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees: An Abstract

Accommodation Market Labels and Customers Reviews: An Abstract

What Makes Digital Content Influential? A Comparison of Celebrities and Influencers: An Abstract

Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms, and Intrinsic Religiosity

Introduction

Background

Ethical Decision-Making

Methods

Measures

Results and Discussion

Conclusions and Implications

References

The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability: An Abstract

Is there Room for Socially Oriented Anti-Consumption? Conceptualization and Questions for the Development of the Field: An Abstract

Incongruity between Judgment and Action in Business Student Ethics: Multinational Research: An Abstract

Crowdfunding Practices for Social Projects: An Experiment of Co-Creation

Introduction

Theoretical Background

Crowdfunding

Co-Creation of Values

Research Method and Instrument

Data Analysis

Discussion and Conclusion

References

Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations: Policy and Practice: An Abstract

Responsible Consumption during Crisis: Consumer Impulsiveness and Purchase Behavior in Emerging Markets: An Abstract

Evaluating Customer Special Requests

Introduction

Literature Review

Method

Conceptualization of Evaluative Criteria of Special Request Scale

Generation of Scale Items

Motivation, Ability, and Opportunity Framework

Scale Reliability and Factor Structure

Scale Convergent Validity

Applications of Special Request Scale

References

Managing Customer-to-Customer Interaction in Group Service Encounters: An Abstract

Ambient Scent’s Effects in Sensory Service Marketing: An Abstract

Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived Value, Benefits, and Barriers

Introduction

Literature Review

Research Method

Data Collection, Procedure, and Sample

Measures

Data Analysis and Results

Discussion

References

An Assessment of the Relationships between Attitudes toward Patriotism, Environmentalism, and the Purchase of Organic Apparel in US Consumers: An Abstract

Communal Narcissists “Go Green” to Enhance their Social Status: An Abstract

“Sharing is Caring”: About Personal Values Driving Environmentally Friendly Behavior

Introduction

Theoretical Background

Research Questions and Hypotheses

Research Methodology

Pretest

Main Study

Results

Conclusion and Limitations

References

Simplified Nutritional Labels Reduce Calorie of Purchases in a Cafeteria: An Abstract

When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment: An Abstract

Does Satisfaction Mediate the Relationship between Quality Constructs in Ongoing Supplier Relationships? An Abstract

An Approach on Place Attachment, Involvement and Behavioural Intentions in Iberian Marketing Contexts: The Case of Galicia-North Portugal Euroregion: An Abstract

Increasing Awareness and Reputation of Merck S.A. Portugal through Employee Advocacy

Introduction

Literature Review

Merck S.A. Portugal

Employees as Brand Ambassadors at Merck

Hypothesis Formulation and Conceptual Model for Merck Case

Methodology

Results

Discussion and Findings

Actions Taken for Merck Portugal

Conclusions and Future Research

References

Sustainability Marketing Strategies: How Self-Efficacy and Controllability can Stimulate Pro-Environmental Behaviors for Individuals: An Abstract

Relevance of Digital Marketing Skills for Marketers: An Abstract

Toward an Understanding of the Antecedents of E-Marketing Orientation: The Role of the Fit

Introduction

Literature Review

E-Marketing Orientation

Market Orientation

IT Adoption Strategy

Research Methodology

Hypothesis Development

The Measurement Items

Sampling and Data Collection

Data Analysis and Results

Sample Characteristics

Hypothesis Testing

Conclusion and Implications

Theoretical Implication

Practical Implication

References

Interfirm Trust between Emerging Markets: Chinese Firms in Africa: An Abstract

Sub-Saharan African Culture and Entrepreneurial Activities: A Ghanaian Perspective: An Abstract

The Making of the Zou Chuqu Strategy at the Marketing Level: An Abstract

The Effect of Narrative Believability on Persuasiveness and Purchase Intention: An Abstract

When Social Networks Express Concerns about Information Privacy: Users’ Perception, Attitudes, and Trust: An Abstract

Developing Trust among Chinese Social Media Users through Experience: An Abstract

Market Turbulence as Moderator between Customer Orientation and Firm Performance: An Abstract

The Differences between Internationalization of SMEs with Brand Names and those without Brand Names: An Abstract

Understanding Involvement of Luxury Gift Givers: An Abstract

Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies: An Abstract

Social Media Engagement with Luxury Brands: An Exploratory Study: An Abstract

Face-Saving, Materialistic, and Ethical Values as Related to Chinese Consumers’ Attitudes of Counterfeit Fashion Goods: An Abstract

The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association: An Abstract

Activating Multiple Facets of the Self: How Self-Concept and Brand Personality can Influence Self-Brand Connections: An Abstract

The Underdog Effect in the Context of Brand Management: An Abstract

Special Session: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights: An Abstract

Brand Emotions: Establishing the Emotional Lexicon in Failed Consumer Relationships: An Abstract

Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction: An Abstract

Fear of Crime, Consumption, and Culture: An Abstract

Conceptual Model of Destination Branding: An Integrative Approach

Introduction

Literature Review and Hypotheses

Conceptual Model

Research Methods

Primary Data Collection

Scales Used

Data Analysis

Study Findings

Analysis of Reliability and Validity of the Measurement Model (Outer Model)

Measurement of the Structural Model (Inner Model)

Discussion and Conclusions

Theoretical and Managerial Implications

Limitations and Future Studies

References

Segmenting Visitors to New Zealand: An Activity-Based Typology: An Abstract

An Abstract: Does Communicating Destination Safety Matter?

Country-of-Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of Eco-Products: An Abstract

When Innovative Ways of Reducing Food Waste Meet Eating Culture in University Canteens: An Abstract

The Impact of Deployment of Armed Soldiers in the City of Jerusalem on Fear of Tourists

Introduction

The Reasons for Deployment of Armed Guards from the Perspective of Cognitive Biases

The Effect of Armed Guard’s Presence on Subjective Risk Perception

Differences in Subjective Risk Perception in General Population: Role of Gender, Chronic Anxiety and/or Chronic Depression, Familiarity with the Environment, and Media Influences

Methodology

Results

Discussion

Conclusion

References

How do Interpersonal Factors Influence the B2B Relationship Quality? An Abstract

OEM Pressure to Innovate and Buyer-Supplier Relationship: An Abstract

Customer Trustworthiness on Supplier Long-Term Orientation in Supplier-Customer Relationships: An Abstract

A Meta-Analysis of Power in Buyer-Seller Relationships: An Abstract

Online Brand Communities: When Consumers are Negatively Engaged

Introduction

Theoretical Background

Methodology

Results

Discussion and Implications

Conclusions

References

Understanding Software Developers’ Coping Responses to Negative Online Reviews: An Abstract

Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions: An Abstract

Market Orientation and Poverty Reduction: A Study of Rural Small Businesses in Ghana: An Abstract

Turkish Manufacturing Firms’ Export Market Orientation, Marketing Capabilities, and Export Performance: An Abstract

Stimulating Decision-Making Behavior and International Marketing Performance: An Abstract

Factors Affecting Attitude and Purchase Intention toward Gray Market Goods

Introduction

Literature Review

Price Consciousness

Risk Averseness

Price-Quality Inferences

Ethical Judgment

Consumer Innovativeness

Product Category Involvement

Social Factors

Methodology

Findings

Discussion

Conclusion

References

Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors: An Abstract

Consumer Perception in the Probability of Buying Luxury Brands: An Abstract

Cobranding between Fast Fashion Brands and Luxury Brands: A Case Study Approach

Introduction

Literature Review

Fast Fashion

Luxury Brands

Cobranding in the Fashion Industry

Brand Personality

Methodology

Brands Selection

Conceptual Model and Hypotheses Development

Sampling Procedure

Discussion of Results

Conclusions

Further Research

References

Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned from a US Generation Z Consumer Perspective: An Abstract

Employer Brand Love: The Key for Attracting and Retaining Talent: An Abstract

The Dynamic Nature of Brand Experience

Introduction

Customer Experiences

Touchpoints and Experiences

Brands and Experiences

Conclusion and Implications

References

How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity: An Abstract

Special Session: Understanding the Customer Experience: An Abstract

How does the Difficulty of Recalling Past Experiences Influence Consumption Desire? An Abstract

Customer Experience Posting an Online Review and eWOM Intent: An Abstract

Homo-Sapiens Visiting Museums: How Evolution Shapes Aesthetic Experiences: An Abstract

Understanding the Flat-Sharing Experience: Spatial Ambivalence of the Collaborative Consumption: An Abstract

Even if You Wrong Me, I May Still Like You: Consumer Dishonesty in Case of Feeling Befooled

Introduct?on

Background

Consumer Ethics

Rationalization of Dishonest Behavior

The Strengthening Effect of Situational Ambiguity on Dishonesty

Equity Theory and a Need for Compensation

The Emotional Outcome of Dishonesty: Guilt

Methodology and Results

D?scuss?on and Conclus?ons

References

Place Attachment in a Post-Earthquake Scenario: Some Preliminary Findings: An Abstract

Business Attire Fashion or Appropriateness: What Should Marketers Emphasize? An Abstract

Live Music and Consumers’ Attitudes: An Abstract

Monitoring the Experiential Content of a Touristic Service: An Abstract

The Effect of Product Knowledge on the Relational Importance of the Product Attributes of Wine: An Abstract

A Dual-Process Perspective of Consumer Responses in Virtual Service Environments: An Abstract

Toward a Valence Model for Fit in Cause-Related Marketing: An Abstract

The Impact of Firm Size and Gratitude on the Effectiveness of Cause Marketing Campaigns: An Abstract

Examining Sales Promotion Theory in a Cause-Related Marketing Setting: An Abstract

A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech: An Abstract

Implicit Self-Theories for the Effects of Envy Types on Unique Product Choice: An Abstract

The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and Consequences: An Abstract

The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships: An Abstract

Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs: An Abstract

Patients’ Adoption of E-Consultation: The Role of Perceived Usefulness and Perceived Ease of Use, Trust, and Risk Aversion: An Abstract

Social Media Usage, FOMO, and Conspicuous Consumption: An Exploratory Study: An Abstract

Restraint on Black Friday: An Investigation into Consumer Motivations for Participating in “Buy Nothing Day”: An Abstract

Multicultural Marketing Campaigns: Reaching the US Hispanic Market on Digital Media: An Abstract

A Cross-Cultural Exploration of Resource Misuse and Value (Co) destruction: An Abstract

A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to be Blamed? An Abstract

I am Open to Eat What is in Front of Me in the Host Country: A Comprehension of Expatriates’ Acculturation: An Abstract

Understanding Collaborative Consumption: A Three-Country Study: An Abstract

Sex-Appealing Clothing: Attitudes and Preferences of Young Women in their Ovulation Cycle: An Abstract

Decoding Typicality in Apparel Products: An Abstract

An Exploration of the Combined Impact of Ethical Climate and Work Locus of Control on Job Performance and Turnover Intentions: An Abstract

How Workplace Isolation Impacts Performance: An Abstract

CSR and Sales Performance: Examining Mediating and Moderating Processes: An Abstract

Special Session: Brands through our Senses: An Abstract

Branding Places: Developing a Sensorial Brand Identity Model: An Abstract

Store Atmospherics: An Abstract

Discussing Recent Research on Sensory Communication in Marketing: An Abstract

Enhancing Sensory Branding in Luxury through Visual Design: An Abstract

Smartphones Uses to Discover a Touristic Destination and its Consequences on Tourism Experience: An Abstract

The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ: An Abstract

An Exploratory Study on Children’s Word-of-Mouth Communication

Introduction

Background

Methodology

Results and Discussion

Discussion

Conclusions and Implications for Theory and Practice

References

How to Reach Early Adopters? An Empirical Analysis of Early Adopters’ Internet Usage Behavior: An Abstract

Investigating the Dual Role of Price on Consumers’ Purchase Intentions of Hedonic versus Utilitarian Products: An Abstract

The Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing: An Abstract

Precision of Gains and Losses Affect Seller Credibility and Product Perceptions: An Abstract

Communicating Social Price Reasons does not Always Benefit a Firm: Role of Individualism on Socially Related Price Increase Justification: An Abstract

For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan: An Abstract

Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract

The Relationship between Trustworthiness, Satisfaction, and Loyalty: Study on Insurance Market

Introduction

Literature Review

Research Design

Findings

Final Remarks

References

Comparing Sustainability Initiatives in Private and Public Healthcare Sectors: An Abstract

Nostalgia’s Restorative Role at Times of Brand Crisis: An Abstract

Augmented Attributions: The Role of Perceived Effort in the Formation of Consumer Motive Attributions: An Abstract

Customer Engagement on Facebook: A Classification of Brand Fans: An Abstract

Antecedents and Consequences of Consumers’ Online Brand-Related Activities (COBRAs) on Social Networking Sites: An Abstract

Member Lock-In and Knowledge Break-Out in SNS Groups: Integrating the “Pull-In,” “Push-Back,” and “Mooring” Effects: An Abstract

Retailing in the Digital Age: Surviving Mobile App Failure: An Abstract

Multi-User Virtual Reality Technology as Means to Engage Global Consumers: An Abstract

Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty

Introduction

Theoretical Background

Research Methodology

Results and Discussion

Conclusions and Implications for Theory and Practice

References