Behind the Click - How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys that Delight, Engage, and Convert

Behind The Click dives into the psychological principles behind shortcuts our brains take & how elements of your company's digital experience play into guiding customers toward a purchase or send them running to your competitor.

R. Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Author of three books on digital journey optimization and a frequent keynote speaker, he has been invited to share his expertise on important stages including Google and Autodesk. He knows how to get website visitors to take action.